PINATA has compiled a list of key terminology for you below!

Pro Tip: If you're looking for a specific word. Try pressing CTRL & F on PC or CMD & F on Mac at the same time to bring up a search box on this page. Type in the word you're looking for and hit enter, this will show you each time that word pops up in this article! 

PINATA Terminology


  • A gig is a single activation or shift executed by a single person — whether that’s an internal team member, a freelancer, or agency-supplied talent. Your company might use the term event, activation, demo, sample, etc.

    Remember: One gig means a single person. If you’re planning a trade-show event that requires 8 people, you’ll need to create 8 separate gigs on PINATA.


  • A program is a way to organize gigs, team members, and agency partners. You might create separate programs by region, season, holiday, or division of your company. User permissions are based on programs. You can invite internal and external users to view and edit each program, according to their responsibilities.

Program Group

  • A program group is a way to organize programs. You can use these to quickly access several programs at once. You can also use them to add users to multiple programs in one go as well.


  • A product is a single SKU that you can assign to gigs. You can add information to products like a custom name, training material, and tags.

    Remember: Many reporting questions are asked on a per-product basis. By creating saved products on PINATA and assigning them to individual gigs, you’ll generate more useful analytics.


  • A location is a place where a gig occurs. You can create individual gigs with just an address, or save additional information about specific locations, to make it easy to share location-specific details (like a contact person) and track performance.

    Remember: You should create saved locations to reconcile activity on PINATA with your company’s internal location database (e.g. VIP or other identification systems).


  • Many organizations use different terminology for the person who performs a gig — brand ambassador, market trainer, freelancer, etc. To reconcile these differences, PINATA uses a general term of our coinage — “Talent.”

    Remember: Talent simply means “the person who does the gig.”


  • Your organization most likely executes a variety of event types in the field — trade show demos, street team canvassing, on-premise activations, etc. Each type of event has its own set of expectations for talent (such as attire or responsibilities) and its own type of field reporting. PINATA calls this "roles".

  • You can define as many roles as you like — with custom names — to capture the breadth of your field initiatives. Whenever you create a new program, you’ll define which roles will be needed. From there, it’s easy to create a new gig with just a few clicks, by assigning it the appropriate role.

    Remember: When working with external agencies, pricing will be defined on a role by role basis.


  • A report is what the talent is required to fill out in the field after completing a gig.


  • Tags can be added to team members, locations & products. You can then search using tags as a quick way to filter team members, locations & products.

User Permissions


  • Permissions refers to what certain users can and cannot do on your dashboard. These are the different levels of users: Owner, Administrator, Manager, Member & Talent


  • This is the highest permission level. This user can change other user permissions, schedule gigs without need of approval, cancel gigs, invite new users & more.


  • This is the second-highest permission level. This user can change other user permissions unless they are an 'Owner', schedule gigs without need of approval, cancel gigs, invite new users & more.


  • A Manager has full program control (including the ability to create new programs or edit existing ones) -- but only for those programs to which they are given access. Managers' program access can be selected from the My Company dropdown and designated by an Admin/Owner. Any new program they create will only be visible to them and Admins/Owners, but not other Managers. Managers can edit/invite users who have a status lower than their own, include Members and Talent.


  • This user can submit gigs for approval if required & assign themselves to their own gigs.

Status Bar

Status Bar

  • This is shown on the dashboard, with the following statuses: Draft, Upcoming, Live, Review, Finished

Draft (Status Bar)

  • Request Approval - Gigs that have been not yet been submitted for approval

  • Awaiting Approval - Gigs that have been submitted for approval but are not yet approved

  • Approval Required (Manager) - Gigs that have been submitted for your approval

  • Assign Agency - Gigs that have not yet been assigned to an agency

Upcoming (Status Bar)

  • Finalize Details - Gigs that are missing critical details (location, date/time, product). Missing details will be in bold blue on the gig

  • Not yet Staffed - Gigs that don't have talent assigned

  • Ready to Go - Gigs that have all details entered and talent assigned

Live (Status Bar)

  • Live - Gigs happening today

  • Awaiting Check-in - Gigs happening today that talent have not yet checked into

  • Checked in - Gigs happening today that talent have checked in

Review (Status Bar)

  • Awaiting Report - Talent have not yet submitted their field report

  • Verify Report - Talent has submitted their report for you to verify for accuracy and completion

  • Returned to Talent - Reports that were returned to talent to edit or complete.

Finished (Status Bar)

  • Pending: These are Verified or Cancelled gigs that should be paid.

  • Invoiced: These are verified and canceled gigs that have been marked as paid. They will appear in your financial reports tab.


  • These are canceled gigs. You can cancel gigs for a number of different reasons, open the gig to see why it was canceled.

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