PINATA’s next-generation analytics solution sets a new standard for collecting and analyzing experiential marketing data. See some of our tips and tricks below!


More powerful filters enable ROI measurement across a wide variety of segments.

Date Range: The date range will default to 30 days prior to your last report. Select ‘Custom Range’ to select a specific start and end date.

Product: Products will only appear if they are connected to the Organization. Drill down into a specific product(s).

Location: Type in any location name and see all results that have a similar match. You can use this filter to search for a retailer (ie. Whole Foods) or a specific location (ie. 123 Main St.).

Talent: Talent will only appear if they were staffed during the programs you are filtering for.

State: Filter data down by a specific U.S. state. 

Role: Filter down by a specific gig type.

Aggregation: On select charts, you can choose to view data on a daily, weekly, monthly, or yearly basis.

Downloading Data

Custom data exports - in both PDF and CSV formats - allow for easy sharing and internal analysis.

Click the arrow that says Download PDF in the top right of any dashboard to download the entire dashboard as a PDF. Note, this download can take 1-3 minutes. Once clicked, you will see the download begin on the bottom of the screen.

Hover over the three lines in the top right of any chart to download the chart data. All charts have the option to download data into a CSV.  

For Photos, you will see the option to download as an image as well on an individual basis. There is currently no way to download all photos at once.

Chart Navigation

Easy navigation within charts to dive deeper into your data.

  • You can zoom in and out of any map chart using the + & -
  • You can zoom into any graph by selecting and holding down on the area you would like to zoom into.
  • You can click on any chart column to sort, click once to sort A - Z and again to re-sort Z- A

Did this answer your question?