A “gig” is a single activation or shift executed by a single person — whether that’s an internal team member, a freelancer, or agency-supplied talent. Your company might use the term event, activation, demo, sample, etc.
Remember: One gig = One person. If you’re planning a trade-show event that requires 8 staffers, you’ll need to create 8 separate gigs on PINATA.
A “program” is a way to organize gigs, team members, and agency partners. You might create separate programs by region, season, holiday, or division of your company. User permissions are based on programs: You can invite internal and external users to view and edit each program, according to their responsibilities.
Remember: When working with external agencies, you can only have one agency per program, so that their responsibilities and fees are clear. If you’re running a large national campaign with multiple agencies, you’ll need to carve your work into multiple programs in order to maintain discreet communication with each agency.
Many organizations use different terminology for the person who performs a gig — talent, freelancer, brand ambassador, market trainer, etc. To reconcile these differences, PINATA uses a general term of our coinage — “GoGetter.”
Remember: GoGetter simply means “the person who does the gig.”
Your organization most likely executes a variety of event types in the field — trade show demos; street team canvassing; on-premise activations; etc. Each type of event has its own set of expectations for GoGetters (such as attire or responsibilities), and its own type of field reporting. That’s where “roles” come in! You can define as many roles as you like — with custom names — to capture the breadth of your field initiatives. Whenever you create a new program, you’ll define which roles will be needed. From there, it’s easy to create a new gig with just a few clicks, by assigning it the appropriate rolee.
Remember: When working with a external agencies, pricing will be defined by role.
A product is a single SKU that you can assign to gigs. You can add information to products like a custom name, training material, and tags.
Remember: Many reporting questions are asked on a per-product basis. By creating saved products on PINATA and assigning them to individual gigs, you’ll generate more useful analytics.
A location is a place where gigs occur. You can create individual gigs with just an address, or save additional information about specific locations, to make it easy to share location specific details (like a contact person) and track performance.
Remember: You should create saved locations to reconcile activity on PINATA with your company’s internal location database (e.g. VIP or other identification system).